By: Happy-Or-Not
Translation: Feedbacksmiley.ae
The driving force behind our continuous innovation is our commitment to offer the most frictionless solution for feedback insights. Collecting feedback from companies and people who want to collect feedback in a way that encourages and inspires trust is our highest priority.
HappyOrNot was not only already the first feedback company in the world to provide its Smiley products with an antimicrobial coating to prevent the spread of the coronavirus. Following that were touch-free extensions such as the purely digital survey solution Smiley Link (QR code and/or URL). Now HappyOrNot adds the latest touch-free development to the Smiley Touch™ product: gesture-based feedback.
More choice to provide feedback
The gesture-based feedback option for our Smiley Touch gives users even more choice in how to provide feedback. In addition to the existing touch-free options of QR code and/or web link via cell phone, users can now provide feedback by using simple hand gestures assigned to each of the four smileys and follow-up options. See for yourself in the video:
Moreover, follow-up options are also gesture-enabled, meaning that companies do not miss out on valuable and in-depth customer insights that enable organizations to identify root causes, make targeted improvements and validate efforts against the data.
Quality assurance through customer testing
Because we at HappyOrNot pride ourselves on providing the most frictionless feedback insights solution on the market, it is very important for us to meet certain usability quality standards. Thus, we ensure that data and functionalities are accurate before we release them to the market.
To meet these standards, we are testing this latest touch-free feature with gestures with a aantla of our existing customers. It is currently being offered on an opt-in basis for new Smiley Touch orders, and the first shipments have already begun.
Seamless omnichannel customer feedback data
Our latest developments in touch-free technology are designed to give users additional choices when interacting with our Smiley Touch. At the same time, we minimize friction and deliver maximum feedback rates and in-depth insights.
Our range of products – Smiley Touch, Smiley Terminal and Smiley Digital – and analytics reporting platform is a 360-degree feedback collection ecosystem that provides the following:
- Fully compatible feedback data across all products and regardless of the feedback method chosen by the user – a truly omnichannel offering
- A “one-stop shop” for all analytics and insights, such as benchmarking results between sites or experience points to drive collaboration and continuous improvement across the organization
- Real-time collaboration to address immediate issues on-site through a convenient alert confirmation tool and in-app chat as incidents are handled
Ongoing feedback from large numbers of customers
Our data show that people continue to provide feedback through physical interaction with the Smiley Touch and Smiley Terminal products, provided they are given the opportunity to do so in complete safety. Moreover, response rates remain at high levels across all sectors and in most cases are very similar to pre-pandemic levels.
We understand that attitudes and behaviors will continue to evolve over time. This latest touch-free development of our product responds to these changes: for people who are still hesitant to use QR codes or who find it inconvenient. This may also be true for companies still concerned about the reputational risks of collecting customer feedback.
In the future, HappyOrNot will continue to innovate its offerings – such as the ongoing experiments with motion sensor cameras we use for gesture-based feedback – to provide our customers with more options to capture the maximum amount of feedback and gather even more in-depth data insights in the most frictionless way possible.