HappyOrNot instant feedback vs. mystery shopping – what’s the difference?

Customer Experience 17.11.2023 HappyOrNot instant feedback vs. mystery shopping – what’s the difference? Customer satisfaction is the holy grail of success in today’s ever-competitive business landscape. Two popular methods that have emerged to gauge customer sentiment and improve the quality of service areHappyOrNot instant feedbackand mystery shopping. While both are focused on providing valuable insights […]

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What are audience demographics and how do you use them?

Customer experience- 20.07.2023 What are audience demographics and how do you use them? What are target demographics and how do you use them? There has never been a successful business without a clearly defined target demographics. When it comes to sales, customers want to feel that their products or services are specifically tailored to them. […]

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How to ask customers for feedback [10 proven methods]

Experience of customers. 07.07.2023 Translated by: Feedbacksmiley.ae How to ask customers for feedback [10 proven methods] Asking for feedback from customers is not just a courtesy, but a strategic move that can greatly benefit your business. By actively seeking feedback from customers, businesses demonstrate their commitment to customer satisfaction and show that they value the […]

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10 benefits of constant customer feedback and why it matters

Customer experience 04.07.2023 Translated by: Feedbacksmiley.ae 10 benefits of constant customer feedback and why it matters Through customer feedback surveys, online surveys or even direct interactions with customers, companies can gather valuable information about customers, what improvements they want and what may be causing dissatisfaction. In this article, we discuss the 10 benefits of constant […]

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The new 3 Ps of customer experience in retailing

Retail- 11.04.2023 Source:Happy-or-not.com Translation: Feedbacksmiley.ae When we think about what constitutes the customer experience, we can narrow it down to the 3 Ps: People, Product, and the newcomer to the group, Presentation. Why presentation? While process is and will continue to be an important element in delivering a great experience, it is not something that […]

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Net Promoter Score (NPS) – The quick guide

Source: Happyornot.com Translation: feedbacksmiley.ae Customer experience-13.04.2023 What is NPS and how does it work? NPS is often considered the gold standard in customer experience. First developed in 2003 by Bain and Company, it is now used by millions of companies to measure and track how they are perceived by their customers. The system is based […]

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Happy Index – The quick guide

Happy Index is the original index used when reporting the results of HappyOrNot surveys. It is the perfect complement to the original four Smileys used to measure and improve the customer experience. What is the Happy Index used for? The Happy Index is typically used to measure customer satisfaction, either in general or on a […]

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